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#Cannes2023: 4 brand and commercial advantages Promise to the Customer delivers

Dentsu Creative Sub-Saharan Africa (SSA) is honoured to have the first-ever Nigerian shortlist at this years Cannes Lions International Festival of Creativity for the Trophy Stout, Reclaim Your DNA Campaign which is listed under the PR Category...
Roger Martin Jann Martin Schwarz Mimi Turner David Tiltman B Institute At Linkedin Dean Of The Rotman School Management

Opinion: The Importance of Getting Noticed at Moments that Matter

Opinion: The Importance of Getting Noticed at Moments that Matter January 8, 2021 All brands want to get noticed but unless they pay attention to the triggers that are needed to gain mental availability, the brandโ€™s assets and a detailed understanding of category entry points, they could be doomed to failure, writes Richard Colwell. It seems obvious, right?ย  The most important thing a brand needs to do is to get noticed and come to mind easily in a buying situation.ย  Or in current Ehrenberg...
Byron Sharp Richard Colwell Paul Dervan Paul Dervan At National Lottery National Lottery Ehrenberg Bass
Source: adworld.ie

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