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TrustFord celebrates official opening of Carlisle dealership

TrustFord has officially celebrated the opening of its new dealership in Carlisle.

United kingdomStuart mustoeCatherine bleeTransit centreNew all electric explorer

Car dealers marketing could better appeal to female buyers triggers

Women will soon be majority of drivers and car buyers, expert suggests, so car dealers and OEMs need to improve their marketing to "trigger" a female shopper into buying.

United kingdomLaura fisherSarah toozeAloha wanderwellLexie alfordCarshop swindonCatherine bleeErin bakerVehicle licensing agencyDepartment for transport dfWhile the society of motor manufacturersAuto traderShop swindonWomen drive electricMustang mach eFord model

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