Cathy Ackermann News Today

The Great Smoky Mountain Chapter of the Association of Fundraising Professionals (AFP) is pleased to announce ...

Over-promising in your messages and under-delivering breaks your customers’ trust and is one of the most difficult things to ever reinstate.

Just having a plan isnt enough. It should be reviewed annually in order to determine what circumstances may have changed.

A lack of adequately expressed corporate values creates a wide lane of possible misinterpretations, which can then be passed along to your customers.

How you show up and what you have to say that is meaningful to people (in particular your targeted audiences) is critical.

Instead of a one-dimensional strategy, use your entire toolbox.

Here are some key ways to be sure that you stay grounded and ready for the next onslaught of changes in your business.

True thought leader programs are not just about getting news coverage and/or quotes by their CEOs and newsmakers published.

Gen Z: Who are they, and what do they want? | Cathy Ackermann Cathy Ackermann View Comments Many of us marketers have spent quite a bit of time researching and exploring the millennial generation, in terms of their preferences, buying habits, and who they listen to. But what about Gen Z, also referred to as the Pivotal Generation? What characterizes and motivates this group of increasingly relevant consumers? First of all, let’s define them. They were born in the late 1990s to 2010, and they...