The Lawn Mower Eyetracking Pattern for Scanning Comparison Tables
The Lawn Mower Eyetracking Pattern for Scanning Comparison Tables Summary: Users are likely to methodically scan comparison tables row by row, from right to left and back again. By Kate Moran Topics: Eyetracking On pages with distinct cells of content, people often scan those cells in a lawn mower pattern: they begin in the top left cell, move to right until the end of the row, then drop down to last cell of the next row and move back to the left until the end of the row; ...
Source: nngroup.com