Analysis: Be upfront. How you pitch is a reflection of your brand
Details 05 March 2021 The trend of clients choosing not to disclose budgets during initial conversations with agencies is not new and agency leaders MARKETING-INTERACTIVEspoke to recently said while most clients are largely upfront with their budgets, there are some who are either unsure about what they ought to be paying for (in terms of scope of work) or prefer agencies to recommend an appropriate budget based on their ambitions. According to a report by 4A...
Shufen Goh Khairudin Rahim Andrew Yeoh Association Of Advertising Singapore National Environment Agency People Association
Source: marketing-interactive.com