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DPM Lawrence Wong and brand Singapore: What s the role of social?

WFA census shows Japan faces the highest inclusivity challenges | News

Japan trails far behind in terms of how companies deal with discrimination, negative behaviours, mental health, and diversity and inclusion perceptions, according to WFA's second WFA global census.

Why jumping on the  Girl Math trend might not be the marketing move for you

If you haven't yet heard, the retail space has a new trending TikTok term that is all the rage. Called 'girl math', the trend involves rationalising big purchases by breaking them down using largely ambiguous justifications such as the fact that you will use it for a certain amount of time or

Sentosa Development Corporation calls for creative and digital pitch

Sentosa Development Corporation (SDC) is on the hunt for an agency to support its creative and digital needs, according to GeBIZ documents seen by MARKETING-INTERACTIVE. The appointment will be valid for a period of two years with the option to extend for another three years. 

Convergence unleashes: Singapore Media Awards returns following three-year hiatus

The Association of Advertising and Marketing Singapore (AAMS) has announced the return of the Singapore Media Awards, re-envisioned as the Singapore Media Marketing Awards after a three-year hiatus. This year's theme, Convergence Unleashed, spotlights the pivotal role of collaboration, diversity, an

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