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YouTube’s latest array of affiliate marketing tools stand to put authenticity at the forefront of creators' relationships with brands to create more engaged audiences in return.

Four Views on Retail, Ecommerce Entering 2021 December 21, 2020 You may have read somewhere that 2020 was an extremely disruptive year in every aspect of the retail industry. Ecommerce, already on a rapid trajectory, took off into the stratosphere from March on as consumer flocked online while stores closed or accepted limited visitors, and shoppers feared the spread of the pandemic. This led to major supply chain issues front to back, as well as overburdened transportation networks and compani...