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Amazon reels in CPG market share on Prime Day

Annual event siphons retail rivals’ in-store sales but brings online lift, Numerator finds Amazon Prime Day has a noticeable impact on the e-tail giant’s CPG market share — and that of other retailers, an analysis from consumer data specialist Numerator reveals. Over the past three years, Amazon’s share of CPG sales on Prime Day has averaged a 5x increase versus the company’s CPG share in the month before the annual sales event, Chicago-based Numerator said Tuesday in releasing ...
United States Eric Belcher Truview Measurement Panel Amazon Prime Day Prime Day Chicago Based Numerator

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