Chief Martec News Today

MACH and composable, and the underlying tech, have reshaped the perception of what is "best-of-breed." Can Sitecore make room for its SaaS-based commerce?

When martech isn’t martech If a tool is used by marketers, does that make it part of the martecfh stack? Where do we draw the line? Kim Davis on January 26, 2021 at 1:41 pm More Here’s a question I’ve been asking people for the last few days: “Where do you draw the line with martech?” It might seem a pointless question: after all, it’s facile to define martech as technology which helps marketers do marketing. But is that really true? My question was prompted in part by a new ...