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SM Group and Levi Strauss & Co. strengthen alliance to grow Levi's brand retail footprint in PHL

In line with the strategic focus of building the Levi’s® brand direct-to-consumer presence in the Philippines, the SM Group met with the Levi Strauss & Co. (LS&Co.) executive leadership to discuss continued opportunities in this growing consumer market.  Members of the LS&Co. global leadership team – including Michelle Gass, President…
Sameer Koul Tessie Sy Coson Harmit Singh Harley Sy Nuholt Huisamen Asia Pacific

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Levi Strauss & Co | In 'true retailer' approach, new CEO of Levi's wants you to rethink your denim shopping

Michelle Gass , 55, wants to make the 171-year-old clothier not only a brand you think of when you want jeans, but also a place you go to first when shopping for shirts, jumpsuits and puffer jackets. Her goal is to get customers back more often and to bring them to Levi’s stores, its website and its mobile app
United States San Francisco Coachella Valley Michelle Gass Jim Duffy Levi Strauss Co

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