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NYF joins forces with StrawberryFrog CEO Scott Goodson for Purpose Haze Ep 3 with Chip Walker

New York Festivals Advertising Awards has joined forces with Scott Goodson, CEO of StrawberryFrog, the world’s leading authority in purpose activation, to unveil the latest episode of the thought-provoking content series, “Purpose Haze.” In this joint venture, series host Scott Goodson intervi
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PRO*ACT welcomes new chief | Produce News

PRO*ACT USA has hired Laura Frank Barnard as its chief financial officer.  In her role as CFO, Barnard will provide financial stewardship of company assets while aligning business and finance strategy to support continued business growth, including leadership across internal and external financial accounting and reporting, FP&A, treasury, M&A and investor relations. 
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Planet Purpose Podcast: Companies Coming Out of Covid

 Image: Courtesy subjects Welcome toInc.s Planet Purpose podcast--where we examine how companies can focus on their purpose and transform their brands. Join co-hosts Scott Goodson, Yolanda White, and Chip Walker as they put purpose-driven companies under the microscope while offering insights and analysis. On this weeks episode: Companies Coming Out of Covid The past 18 months have put a magnifying glass to the daunting social and economic issues facing the U.S. As the country looks to em...
Yolanda White Scott Goodson Welcome To Inc Companies Coming Out Of Covid Image Companies Coming Out Of Covid Planet Purpose Podcast
Source: inc.com

Creating a higher purpose for CEOs and their future action

The pandemic has proven to be a tipping point for many big companies when it comes to their culture and branding. No longer is turning a profit enough for most stakeholders. In my new book ‘Activate Brand Purpose, my fellow author Chip Walker and I interviewed some of the top CEOs in the US who have activated purpose. Its time for companies to lean in and drive change for stakeholders... and not just shareholders. Higher purpose is the number one idea on the minds of top C-Suite leaders, and ...
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Women's leadership fund launches on International Women's Day

Womens leadership fund launches on International Women’s Day Recognizing a need in an industry looking for fresh ideas and thoughtful innovation, supply chain management network PRO*ACT is launching a fund to encourage more women to enter the produce industry. “We’ve seen growers, distributors and our own company benefit from the thoughtful contributions of talented women over the years,” shared Chip Walker, CEO of PRO*ACT. “But we also know this is an industry where wo...
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