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Archery brand goes on first-party data expedition, but Google scores, too

Archery product maker Pure Archery Group has been on a three-year hunt for customer data, according to its director of marketing Jeff Suiter. Like other consumer product manufacturers, the Oregon-based sporting goods marketer โ€” which makes products for hunting and backyard target shooting, including Bowtech brand bows with model names like Guardian and Revolt โ€” has worked to establish direct relationships with its customers. And the pandemic provided an opportunity to deepen those connectio...
Bowtech Eva Shockey Richard Jones Claire Russell Eva Shockey Chris Chapo Pure Archery Group

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