Chris Rutt News Today

Name changes and rebranding are nothing new in the world of food and drink. We've collected the stories of 12 iconic products that now live under new names.

SEATTLE — I still remember the smell of the kitchen at my first job. Bleach, mixed with old fryer oil, cigarette smoke, and French onion soup. I started as a busser; clearing plates, filling waters, bringing out salads.

Aunt Jemimas new name will be Pearl Milling Company The new name reflects the pancake mix brands origins and eliminates a logo with racist undertones. JESSICA WOHL Ad Age Aunt Jemima is rebranding as Pearl Milling Company, a move that comes months after parent company PepsiCo Inc. announced plans to retire the pancake mix and syrup brand name and image, sparking a broad and brisk makeover in food branding as marketers moved to remove monikers and images with racist undertones. The new name goe...

Aunt Jemima announces new name, removes racial stereotypes from product ABCNews Aunt Jemima is getting a new name, new logo and new look after announcing that it would be dropping the brand name following criticism that it featured a caricature of a Black woman that was a racist stereotype. The new name -- Pearl Milling Company -- is an homage to the original mill built in 1888 that began making the self-rising pancake mix in 1889. "Pearl Milling Company was a small mill in the bustling town o...

Aunt Jemima Officially Renamed After Dropping “Racial Stereotype” The company announced its new name, Pearl Milling Company, which references origins that date back more than 130 years. ByAshleigh Carter Published on 2/10/2021 at 12:27 PM The new logo for Pearl Milling Company, formerly known as Aunt Jemima. The company redesigned the brand after years of backlash for being a racist stereotype. | PepsiCo, Inc. The new logo for Pearl Milling Company, formerly known as Aunt Jemima. The comp...