Chris Shead News Today

Premium spirits Although stubbornly high inflation rates and the cost-of-living crisis are factors likely to impact this year’s festive season, Pernod

Diageo is expanding its line of pre-mixed cocktails with the addition of Ketel One vodka and Tanqueray gin products to the range.

Pernod Ricard UK is encouraging retailers to plan early for Christmas 2023 as shoppers turn to premium spirits as an affordable gift. Chris Shead,

Absolut owner Pernod Ricard has highlighted premium-plus spirits as a key sales driver for UK retailers this Christmas.

From cocktail mixers to premium vodka, we take a look at some of the latest beverage launches around the globe.

Absolut is launching a new ready-to-drink (RTD) ‘Absolut Cocktails’ range offering a take on three popular cocktails: Passionfruit Martini, Espresso

Pernod Ricard is adding a new £2.19 price-mark to its Malibu Pineapple ready-to-drink (RTD) format amidst rapid growth of the pre-mix can category (+22%

With pubs and restaurants shut, home bars and beer keg machines were all the rage during lockdowns as many consumers turned to home drinking. They could

Beefeater Gin has launched a new rhubarb and cranberry variant. The bright red spirit uses classic Beefeater botanicals, juniper and citrus, and enhances

As we look forward to a (hopefully) much less restrictive Christmas this year, retailers should prepare themselves for an influx of excited shoppers