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'More chemistry meetings, please': Agency new business leaders' 2024 wish list

Beyond the dream of standardized RFI questions and credentials, what do new business people in the marketing industry want to see change in the near future? We asked them.

Amid 'endless' 15-month pitch processes, new biz experts dream of standardization

What Ad Agency Bosses Are Doing To Make The Pitch Process Less Stressful

Pitching levies a heavy toll on advertising workers, but it’s integral to the agency business model. We ask bosses from the US and UK how they alleviate pressure on their teams.

The Drum | Indie Agencies Explain How To Navigate High Interest Rates And Cost Of Living Crisis

As mortgage rates in the UK go up, and the cost of living continues to rise in the US, brands risk seeming out of touch if they don’t work to match the national mood.

The Drum | Cost Of Living Crisis Having Bigger Impact On Consumer Spending Than Pandemic

While the ad industry enjoys the Cannes sun, IPA warns brands that rising inflation has triggered a significant shift in consumer behavior in Britain.

How do you solve a problem like... training junior staff remotely?

How do you solve a problem like... pandemic workloads hitting marketers' mental health?

Heavy workloads are a major variable for mental health, The Drum’s mental health survey found A mental health survey of marketers and agency workers conducted by The Drum has found that a majority of staff say their mental health has got worse during the pandemic, and that demanding workloads are a major factor in their mental wellbeing. Most alarming of all, almost half say their employers offer no mental health support. It’s clear that, with client demands unlikely to decrease as the UK and US economies look forward to recovery, industry leaders need to do – and communicate – more to offset the impact on staff mental health.