Christopher Aumueller News Today

Discover how nano influencers on Instagram make money and garner sponsorships with under 10,000 followers. This can be a lucrative side hustle, or even a full-time job.

These are the most impactful name, image, and likeness companies helping student-athletes to navigate a quickly moving industry.

Discover how nano influencers on Instagram make money and garner sponsorships with under 10,000 followers. This can be a lucrative side hustle, or even a full-time job.

March Madness helped some student-athletes become famous, but player campaigns remained a small portion of overall tournament marketing.

Insider is tracking student-athlete marketing after the NCAA changed its name, image, and likeness rule. Here's a breakdown of our coverage.

Is a 'nano' influencer on Instagram and YouTube. Jen Lauren "Nano" influencers are generally defined as having fewer than 10,000 followers on

Insider compiled a list of 13 companies defining what student-athlete marketing and NIL deals will mean in 2022 and beyond.