Christopher Gately News Today

Senior Editor (Hotels) Intensifying its technology and go-to-market alliance with the global software titan, Proof Analytics today announced the delivery of Proof BusinessGPS™ on Salesforce. Proof BusinessGPS™ on Salesforce gives Salesforce customers what theyve never had from any other vendor: an automated, full-cycle solution that combines full planning, budgeting and measurement capabilities with the power of causal statistics and automated marketing optimization analyti...

Proof Analytics Expands Go-To-Market Alliance with Salesforce, Delivers Award-Winning Proof BusinessGPS™ on the Salesforce Platform Proof BusinessGPS on Salesforce includes full-scale campaign planning, budgeting and approvals, KPI tracking, and causal analytics that enable predictive and prescriptive marketing optimization Seamless, automated downloads of key commercial data directly from a customers Salesforce Clouds, Datorama, Tableau, as well as many other data sources Salesforce: "Proof ...