Christopher Marich News Today

If Dubai hotels are constantly trying to outdo each other by reaching to stratospheric heights with their over-the-top amenities, one hotelier wants to win the battle once and for all: He's literally taken his brand to the sky.

Before Fly FIVE, the group was known for the FIVE Palm Jumeirah party hotels. The party hotels were famous for hosting star DJs and allowing guests to drive their supercars directly into the hotel's nightclub.

MySky's new Dubai office now has a staff of 30, a number that is expected to double over time, as the technology firm adds more financia, data services

Yet signs are that demand may peak soon amid backlash over wealth gaps and carbon footprints

Demand for superyachts, mansions and planes is soaring, driven by cheap debt and rising wealth.