Chronic Cellars News Today

AI modules transform the winery’s 2D character, Purple Paradise, into an interactive 3D AR avatar – Immersive agency Rock Paper Reality (RPR) is collaborating with […]

To teach people about its beverages, winemaker Chronic Cellars worked with design firm Rock Paper Reality on an augmented reality experience featuring…

Over 100 wineries set to pour at grand tasting – The 40th anniversary of Paso Wine Fest weekend is set to take place beginning Thursday, […]

Explore the wide ranging choice of award-winning, popular styles of wine from Sainsbury's at this year's Decanter World Wine Awards

Discover highlights from Decanter's National Retailer of the Year Majestic Wine with this list of award-winning wines from the Decanter World Wine Awards...

– Paso Robles winery Chronic Cellars is encouraging enthusiasts to get their ‘game on’ with the debut of an interactive, gamified augmented reality (AR) experience. Available now, adventure seekers and wine enthusiasts alike can purchase a bottle of Chronic Cellars Purple Paradise, scan the QR code with their phone from the Chronic Cellars’ website chroniccellars.com/ar/ or from the bottle, and then scan the label on the bottle to watch Purple come to life with augmented reality.

LONDON, June 7, 2022 /PRNewswire/ -- Full results from the Decanter World Wine Awards 2022 have been released today (7 June), and the USA had a hu...

Wine Review Online is the web platform for top U.S. wine journalists: Mary Ewing-Mulligan, Robert Whitley, Michael Franz, Linda Murphy, Ed McCarthy, Michael Apstein, Paul Lukacs, Marguerite Thomas, Rebecca Murphy, James Tidwell, Wilfred Wong and Rich Cook.

illustration: Carlo Cadenas When Paul Clifton was a teenager growing up in Salinas, Calif., he knew which way the wind was blowing by following the scent of chocolate from a nearby factory. He used this as a clue to the day’s surfing conditions — his first passion was out in the waves of the Pacific. As director of winemaking for Hahn Family Wines in the Santa Lucia Highlands, his other passion is now in the vineyard, where his surfing knowledge has proven unexpectedly applicable. “As a s...

Peter Byck WX Brands in Novato, Calif. had been well positioned for the past year with a portfolio of 11 national brands and 43 “exclusive” brands sold in some of the world’s leading grocery chains. According to the company, its flagship brand, Bread & Butter, saw an estimated 72% increase in sales volume to more than 860,000 cases in 2020 after growing by 49% in 2019 and 70% in 2018. CEO Peter Byck has been with the company (formerly known as Winery Exchange) since 1999 and he has a lon...