Chuck Mcleester News Today

Breaking News in Advertising, Media and Technology

Breaking News in Advertising, Media and Technology

Measurement 2 days ago The Video Advertising Bureau has been seeking a retroactive pandemic audience recount after suggesting the measurement firms numbers were too low. August 31, 2020 The United States Postal Service (USPS) is a vital institution in our economy, democracy, and history – and future. It provides for confidential communication in a timely and affordable manner, [...] January 28, 2020 In my previous post, I discussed how influencer market...

Mobile Marketing March 16, 2021 The move follows a similar course of action taken by Apple this fall when the company reduced its cut to 15% for developers who only make under $1 million in [...] June 23, 2020 You’ve read all the tutorials. You’ve spent countless hours poring over demographic data for targeting, crafting the perfect ad copy, and tweaking your campaign. In fact, you’re doing everything you’re [...]

Retailing The announcement comes months after the retailer started a pilot test with Cruise. 5 days ago The deal kicked off with a stream from model Hailey Biebers stylist, Maeve Reilly, in which she browsed Zappos site and shared her recommendations. April 8, 2021 The program is currently available at select stores in three states—Iowa, Oklahoma and Pennsylvania—and will expand to Minnesota, North Carolina and Tennessee later this month.

Data Security February 11, 2020 So, content marketers, let’s talk about the regulatory environment more broadly, because one thing is for certain: the web, as wild and woolly as online discourse may be, is no [...] February 7, 2020 Last February, I reported on some of the things my Gen Z students wrote in response to an assignment about who gains the most from the value exchange of convenience-for-personal-data. [...] February 5, 2020 Each year, Jan. 28 ...

Breaking News in Advertising, Media and Technology