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"The Name May Be 'Neue' but Their Problems are Old": Will Bright Health's Rebrand Save It?

Bright Health Group recently announced that it is adopting NeueHealth as its corporate brand name after it shed its insurance business and is focusing on its value-based consumer care business. But getting rid of the Bright Health name doesn't get rid of its financial problems, experts say.
United States Tyler Giesting Wesley Sanders Mike Mikan Medicaid Services Enterprise Associates

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