outsource that portion of the business. reporter: within months of her 2009 launch, she had a hiccup with the embroidery company. it quit. when the embroidery company backed out, what was the first thing you did? i mean, words that i can use on television are i really panicked. my first thought was, let s replace the partner. i realized, you know what? we should just bring it in house. reporter: doing the sewing herself, leasing a $15,000 embroidery machine. all of a sudden we were starting two businesses instead of one. we were starting an online retailer which i sort of know how to do and starting an embroidery provider which i knew nothing about at all. reporter: she says this was the best thing for mak-a-boo. in hindsight there s no way we could do what we do not doing the embroidery on ourself. it s always on our watch. reporter: to keep growing, cindy s used groupon and even gone hollywood. we ve joined a celebrity
maybe it would help us both if he knew everything. but ed zarzycki said, no way. he and his family really had moved on, thanks to detective mclaughlin, after years of police failure. cindy s mother, alice, said locating her daughter s remains had given them all closure. if we had not found cindy s body, a piece of me, maybe, could have had one little piece of hope. maybe it s not really true, and if it wasn t really true, i d see her again. ed and his wife, linda, accepted mac s invitation to visit the riverside grave with him. did you get anything from it? i think the only thing that i got from it was, it was a very peaceful spot.