Leasing A News Today

Outsource that portion of the business. >> reporter: within months of her 2009 launch, she had a hiccup with the embroidery company. it quit. when the embroidery company backed out, what was the first thing you did? >> i mean, words that i can use on television are -- i really panicked. my first thought was, lets replace the partner. i realized, you know what? we should just bring it in house. >> reporter: doing the sewing herself, leasing a $15,000 embroidery machine. >> all of a sudden we were...

It quit. what was the first thing you did? >> i mean, words that i can use on television are -- i really panicked. my first thought was, lets replace the partner. i thought, just bring it in house. >> reporter: doing the sewing herself, leasing a $15,000 embroidery machine. >> suddenly we were starting two businesses instead of one. an online retailer which i sort of now how to do and an embroidery provider which i knew nothing about at all. >> reporter: she says this was the best thing for mak-...