A Meaty New Puffery Case to Sink Your Teeth Into | BakerHostetler
It’s the age-old banter between the marketing team and the marketing lawyers. The song and dance goes something like this...
Source: jdsupra.com
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When are 'best' claims puffery versus misleading? NAD weighs in on case brought against Old Trapper by Link Snacks
Whether advertising something as “best” is protected as puffery or requires substantiation depends on the context and whether the claims are presented “monadically” or are comparative or quantifiable, according to an advertising watchdog that reviewed a case brought against meat snack maker Old Trapper Smoked Products by competitor Link Snacks.
Kraft Heinz Papa John Pizza Hut National Program Advertising Division Program National Advertising Division Old Trapper
Source: bakeryandsnacks.com
When are 'best' claims puffery versus misleading? NAD weighs in on case brought against Old Trapper by Link Snacks
Whether advertising something as “best” is protected as puffery or requires substantiation depends on the context and whether the claims are presented “monadically” or are comparative or quantifiable, according to an advertising watchdog that reviewed a case brought against meat snack maker Old Trapper Smoked Products by competitor Link Snacks.
Kraft Heinz Papa John Pizza Hut National Program Advertising Division Program National Advertising Division Old Trapper
Source: foodnavigator-usa.com