John Battelle's Search Blog (Non-Ficticious) News: Google Publishes Paper On Click Fraud
Here's the situation: on the one hand you have your customers, insisting that there is a problem and that you do something about it. On the other hand, you have your engineers, insisting there is not a problem. Further complicating the issue is that your customers, unsatisfied with your...
Party Click Fraud Audit Fictitious Clicks Occur Third Party Click Fraud Audit Reports Click Forensics
Source: battellemedia.com