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Josh is Director, Integrated Channel Delivery at Trozzolo. He was formerly a digital marketing strategist at Vizion Interactive. Josh possesses…

Too often, bad prices or UX can hinder a sale. But with a small incentive, you can break through it. Here's how to apply this in PPC.

Jonathan Kagan is an author at Search Engine Land.

Ad platforms are clear as mud in helping you look under the hood. But at some point, we have to trust them and focus on what we can control.

Yes, device segmentation is still possible in Google Ads. It plays a significant role in your PPC campaigns – greater than SKAGs ever will.

If you don’t audit your own work, eventually someone else will – and the impact on your work, you and your operation could be catastrophic.

Dentsu International Hong Kong has announced the appointment of Napoleon Biggs as Chief Consultant, effective immediately. Biggs will report to Simone Tam, CEO, dentsu International Hong Kong.