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'The Answer Can't Begin With Marketing': Behind The New Agency-client Relationship

Agencies and their clients enjoy a symbiotic relationship that, when it works, results in work that neither could create alone. Is the relationship between those two parties shifting toward deeper and wider collaboration? And if it is, what does that mean the industry is requiring from its agencies and their workers right now? We sat down with six experts from The Drum Network to find out.
United Kingdom Haseeb Shaik Niki Mcmorrough Nick Myers Jamie Maple Nucco Cassy Waugh

Less educated advisers had poorer client relationships: Research

Advisers with lower education (below a bachelor's degree) saw no change in perceived relationship quality, but highly educated and high-income financial advisers did. The study released this week compared results from 2009 and 2016 during the tumultuous period covering FoFA reforms.
Brett Freudenberg Mark Brimble Griffith University Hayne Royal Commission Right Direction Client Relationships

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'More doesn't mean better' – enterprise data strategies to solve measurement changes

โ€œWhat good is data if you can't use it fast enough to make decisions?โ€ A recent webinar saw experts at Intel, Twitter, Wunderman Thompson and Claravine discuss the critical data strategies they're deploying to solve today's pressing measurement challenges and queue up lasting success.
United States Wunderman Thompson Chris Comstock Webb Wright Radhika Marini Casie Jordan

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