For those born after the mini-computer era (co-terminus with the original Star Trek), dilithium is the fuel used to power a warp core propulsion system needed for interstellar travel. Dilithium is both naturally occurring and rare, and when it melts, from overuse of the warp core, the starship is basically kaput. This metaphor makes sense if you keep reading.
The term "social commerce" is the trend du jour for marketers, yet there s confusion in many circles about what that really means. Some people equate social commerce with capital-I "Influencer" marketing. Others think of social commerce as the process of marketers reaching consumers directly via social media platforms. At its core, social commerce is about turning customers into advocates.
What draws the consumer to a D2C brand over traditional businesses? Two words: customer closeness. That is, the ability for organizations to feel directly connected to the users of their products or services understanding their motivations, lifestyles, opinions, and attitudes. Let s first explore why D2C businesses have advantages over incumbent companies.
Microsoft has learned a great deal and changed its personality and focus since Windows 95 debuted, and Windows 11 showcases those changes. Let s talk about Windows 11 this week. Then we ll close with the product of the week, the Surface Laptop Studio, which is arguably the most Apple-focused product that Microsoft has ever released.
Cultivating repeat customers is a critical necessity in the continuing customer shift to mobile-first interactions for a potential product or service purchase. Digital CX tools help level the playing field by providing SMBs the same advantages put to use by their larger counterparts to solidify the customer experience and create repeat business.