Tyson Foods today announced Melanie Boulden as Executive Vice President, Chief Growth Officer, effective February 6, 2023. Boulden will report to President and Chief Executive Officer Donnie King and will be responsible for all aspects of global brand marketing to foster the growth of the company’s portfolio of brands and products. In this newly created role, Boulden will join the Enterprise Leadership Team and oversee functions including consumer and corporate branding, innovation, R&D, communications, and consumer insights and analytics.
Declining recycling rates in California have led to a multi-million-pound shortfall of recycled PET, or polyethylene terephthalate the plastic most commonly used in water bottles and take-out containers making it difficult to meet the recycled content requirements.
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The move away from green PET for Sprite and other brands is part of a larger overall push to increase recycled content for the company's beverage containers.