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They use some third party software to do their tweeting. twitter almost looks like it was designed in somebodys basement. and continues to be run out of somebodys basement. >> right. >> i think the most important thing is the content. you hit it. what remains important is the authenticity of the person who is using twitter. the person youre following. transparency, if they themselves are being sponsored. >> ultimately pushing them to the top doesnt force anybody who watches to be involved with t...