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Key management ideas for better corporate actions

Share Measure attitudes rather than compliance, and give agency to those who think differently. These are key management ideas, that lead to better corporate actions, of Welsh consultant Dave Snowden. Snowden is the founder and chief scientific officer of Cognitive Edge, a Singapore-based firm specializing in complexity and sensemaking. Snowden and Cognitive Edge developed a technique to measure attitudes. “Early detection of overall attitudinal beliefs  which would lead to problems downstre...
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Measure attitudes, not compliance: Key management ideas for leaders

Measuring attitudes, not compliance, leads to better corporate actions and results. Interview with Dave Snowden from Cognitive Edge.
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