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INTA Co-Hosts U S Congressional Briefing on Pandemic s Impact on Brand Owners and Consumers
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This week in IP: ANDA data revealed, US and UK top IP report, EPO continues VICO
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Customs key to big-fish counterfeiters: 3M counsel
Hosted by Managing IP’s Ed Conlon, the discussion at Incopro’s Insync Virtual Summit explored how the pandemic has affected brand protection teams and offered key insights to drive success in 2021 Sponsored by February 24 2021
The chief trademark counsel at 3M told an industry conference last month that brand owners must work closely with customs officials to reel in big-fish counterfeiters.
Colette Durst was speaking on a panel at Incopro’s Insync Virtual Summit on Thursday, January 28, alongside Jennifer Ehrlich, a strategic communications leader at 3M.
Durst, whom Managing IP also interviewed in late January, told the conference that brands should be prepared to do more with less in 2021 as budgets remain tight.
3M trademark chief: COVID response was ‘strategy on steroids’
Colette Durst explains how she restructured the 3M team during COVID and why a pandemic is the perfect time to show IP worth Sponsored by January 27 2021
The COVID-19 numbers are scarcely believable. More than two million people worldwide have lost their lives. In the US alone, the figure is 420,000.
It is no surprise, then, what a law enforcement officer relayed to Colette Durst, chief trademark counsel at 3M. According to a nurse who had bought counterfeit 3M respirators, there is a “special place – you know where” – for people who have used the crisis to counterfeit the conglomerate’s respirators and other personal protective equipment (PPE).