May 19, 2021 11:07
A new integrated campaign from the Tasmania Tourism Board, entitled ‘The Call of the Off Season’, urges Australians to embrace the winter months ahead.
Two 15 second films highlight the range of attractions winter in Tasmania offer, claiming: “The ‘Off Season’ celebrates the colder, darker months, and everything weird and wonderful that comes with it.”
Developed by BMF, and the agency’s group planning director Thomasine Burnap, said: “The ‘Off Season’ aims to culturally redefine how the rest of Australia sees winter. It’s an invitation to embrace winter, rather than escape it. In Tassie that’s when the locals feast harder, dance longer and embrace the very wilderness that defines them.”
May 19 2021, 11:08 am | BY Ricki Green | 9 Comments
Whether it’s the almighty roar of a pagan bonfire, the hiss of a lakeside sauna, the beautiful mess of a seafood feast or the throb of a festival stage, Tasmania in winter is anything but chill. Tourism Tasmania’s ‘The Off Season’ campaign via BMF celebrates the colder, darker months, and everything weird and wonderful that comes with it.
Says Thomasine Burnap, group planning director at BMF: “The ‘Off Season’ aims to culturally redefine how the rest of Australia sees winter. It’s an invitation to embrace winter, rather than escape it. In Tassie that’s when the locals feast harder, dance longer and embrace the very wilderness that defines them.”
Tassie Tourism moves media account to Starcom
April 22, 2021 10:07
Starcom’s remit will include a focus on domestic travellers as well as planning for the returning international travellers. Starcom is part of Publicis Groupe.
Tourism Tasmania chief marketing officer, Emma Terry, said: “We’re excited to embark on this
partnership with the Starcom team who bring a wealth of experience in executing effective media
solutions with data-driven precision. Starcom’s approach as the Human Experience agency is a
natural fit with Tourism Tasmania’s brand promise and we look forward to working together to find
innovative ways to continue telling Tasmania’s story.”