Comedy Rap Video News Today

>> it all began with this, a comedy rap video pirated from "saturday night live" turned up on the website youtube, the suits at nbc took notice. they didnt like the piracy but they sure loved the buzz. >> it spread like wildfire. 6 million streams. >> baby boomers who grew up with "snl," they stopped watching at a certain point. and if youre going to be on network television for 40 years, you adapt or die. lonely island and the digital shorts gave a whole new port of entry for younger viewers wh...

>> it all began with this, a comedy rap video pirated from "saturday night live" turned up on the website youtube, the suits at nbc took notice. they didnt like the piracy but they sure loved the buzz. >> it spread like wildfire. 6 million streams. >> baby boomers who grew up with "snl," they stopped watching at a certain point. and if youre going to be on network television for 40 years, you adapt or die. lonely island and the digital shorts gave a whole newport of entry for younger viewers who...

Shared it. ♪ >> it all began with this, a comedy rap video pirated from "saturday night live" turned up on the website youtube, the suits at nbc took notice. they didnt like the piracy but they sure loved the buzz. >> it spread like wildfire. 6 million streams. >> baby boomers who grew up with "snl," they stopped watching at a certain point. and if youre going to be on network television for 40 years, you adapt or die. lonely island and the digital shorts gave a whole newport of entry for youn...

Crazy characters. sketches. it was anything that was fun, that you wanted to try, that a network would never put on. >> i would like to welcome my first guest, jessica chastain. >> jessica chastain. >> with "between two ferns" you had a program that its a send-up of talk shows so, its a satire of talk shows. >> were interested in the work youve been doing down in haiti. tell us a little bit about that. is there a six flags down there? >> theres not, no. >> we can move on. >> the new media, espec...

Organically. >> it all began with this. when a comedy rap video pirated from "saturday night live" turned up on you tube, the suits took notice. they didnt le the piracy, but they liked the buzz. >> baby boomer that is grew up with snl stopped watching at a point. if youre going to be on for 40 years you adapt or die. >> digital shorts are how you made your name. my favorite is "blank in a box". >> "blank in a box" ♪ cut a hole

When a comedy rap video pirated from "saturday night live" -- turned up on the website youtube the suits at nbc took notice. they didnt like the piracy, but they sure loved the buzz. >> it spread like wildfire. 6 million streams. >> baby boomers who grew up with "snl," they stopped watching at a certain point. and if youre going to be on network television for 40 years, you adopt or die. lonely island and those digital shorts gave a whole new port of entry for younger viewers who maybe hadnt eve...