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The Drum | Hybrid Realities: How Real-world Marketing Blends With Digital

'Phygital reality' was thr buzzword du jour a couple of years back, replaced more recently by the wider catch-all 'hybrid'. Whatever you call these blended experiences (and perhaps you're already calling them something new), a marrying-up between the digital and physical worlds has become a goal for many.
Georgep Johnson Brandy Sexton Ken Madden Chris Sutcliffe Aexperience Marketing Trin Basra

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