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The Messy Middle And Infinite Choice: Hacking The Complex New Consumer Journey

With the Covid-19 pandemic transforming shopping habits, journey orchestration matters now more than ever before. Digital commerce has shifted the journey stage balance. Annie Little, strategy director at agency Initials, asks whether there is, now, such thing as 'the' consumer journey for any given category and explains the complex maze of touchpoints that brands must carefully navigate.
Consumer Journey Hacker Customer Journey Consumer Behaviour Consumer Behavior

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