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Social's Shoppable Revolution: Where To Start

Social platforms have long had e-commerce links, but single-click on-platform shopping is the industryโ€™s latest frontier. Shamsul Chowdhury, vice-president of paid social at Jellyfish, tells us how brands can get started in this emerging space.

Get Ready For 2025 – How To Create A Winning Online Marketing Strategy

Looking into the future of your business is not always the easiest of tasks. In such a changing and dynamic sector, it is difficult to draw conclusions about what awaits us, and every advertiser who wants to survive in todayโ€™s competitive environment is in pursuit of one thing โ€“ reaching customers at the right time, on the right channel, with the right message.
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Marketing In China Post-pandemic: Leveraging New Social Consumption

As we approach summer 2022, brands in China are still facing economic uncertainty and a rapidly-changing consumer environment. Itโ€™s a challenging marketing landscape, requiring fresh approaches and in-depth societal knowledge. Nonetheless, some brands have continued to shine. Michaela Zhu, marketing executive at Emerging Communications, looks at how Chinese brands are handling it.
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