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Behind Future's Mega Drive To Understand Its Gaming Audiences

As the most lucrative entertainment medium globally, gaming is hugely influential. Gaming IP extends into film, TV and music, to the point that the vast majority of the public is reached by a gaming brand. It means that there is a huge commercial opportunity for publishers to cater to gaming audiences and, as Future plc’s latest research project demonstrates, that cohort is larger and more diverse than many would assume.
United Kingdom Richard Thomas Future Publishing Sony Playstation Nintendo Switch Edia Planning And Buying

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Do You Deliver? Uber's CX Legacy And What This Means For Other Brands

Uber hasn’t been without its controversies, but at a very basic level it has profoundly shaped consumer expectations. As part of The Drum’s Deep Dive into The New Customer Experience Economy, Somo’s Rebecca Crook explains how this app continues to transform how brands interact with customers.
City Of United Kingdom Uber Green Enter Monzo Uber Eats Customer Experience

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