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The 7 Keys For Improving Your Brand's CX On Amazon

In many ways, Amazon is a great buying environment, but not necessarily a great shopping environment. As part of The Drum’s Deep Dive into The New Customer Experience Economy, Podean’s Travis Johnson explains how you can boost your CX on Amazon right now.

MNC e-commerce giants violating FDI norms: CAIT

India's largest traders' association CAIT on Tuesday said few multinational e-commerce giants with a heavy arsenal of funding are attempting to flout foreign investment guidelines for the sector and demanded strict enforcement action. Releasing a whitepaper on the e-commerce policy, the Confederation of All India Traders (CAIT) said e-commerce entities have "structured their
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