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IAB Tech Lab Launches Its Advanced TV Initiative

December 7, 2023

The effort aims to create more standardization and interoperability across digital video, live streaming, and linear TV environments

Ryan Mcconville Shailley Singh Tech Lab Tv Initiative Tv Commit Group Tech Lab Board Member

Source: tvtechnology.com

Industry players to develop TV ad-tech standards

June 9, 2023

Today, IAB Tech Lab formally announced the creation of its Advanced TV Commit Group, which will lead the development of technology frameworks, technical standards, and market strategy to make every TV environment addressable.

Ryan Mcconville Karen Chan Scottl Brown Ben Vandegrift Anthony Katsur Jim Keller

Source: adgully.com

IAB Tech Lab's Advanced TV Commit Group Adds Industry Players To Develop Comprehensive TV Advertising Technical Standards

June 8, 2023

IAB Tech Lab has created its Advanced TV Commit Group, which will lead the development of technology frameworks, technical standards, and market strategy to m

Anthony Katsur Tech Lab Iab Tech Lab Tv Commit Group Warner Bros Commit Group

Source: tvnewscheck.com

IAB Tech Lab Officially Launches Group to Develop TV Ad Technical Standards

June 6, 2023

Inaugural members of the Advanced TV Commit Group include leading broadcasters, technology providers, and TV industry trade organizations

Anthony Katsur Tech Lab Tv Commit Group Warner Bros Commit Group