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“The ad campaign strives to increase consumer acceptance and industry growth through education and promotion,” says NBB Director of Communications Kaleb Little. “Biodiesel is better and cleaner than petroleum diesel with proven environmental, health, and economic benefits and it is ready to use now. There are a million reasons to use biodiesel, but we have broken it down to the most basic benefits for this effort.”
Funded by the United Soybean Board, U.S. Canola Association, and a dozen Qualified State Soybean Boards, this educational campaign allows NBB to reach an audience unfamiliar with agriculture and the biodiesel and renewable diesel industry, as a major component includes targeted advertising in the mid-Atlantic, Washington D.C., and California regions.