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The December net Consumer Sentiment Index score is at +9.9, which is an increase of +0.9 from the last month

60% of households report a surge in overall spending, which represents an uptick of 7% from the previous month

Axis My India, a leading consumer data intelligence company, has unveiled its latest report on the India Consumer Sentiment Index (CSI), providing invaluable insights into evolving media consumption patterns, consumer behaviour, and data privacy sen

Evolving OTT platform preferences transforming digital entertainment landscape

Overall household spending has increased for 56% of the families, which is the same as last month.

57% prefer watching IPL on TV, 30% on mobile: Axis My India Survey

Axis My India CSI Survey: 37% spend more than 1 hour on OTT

Axis My India, a leading consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI), a monthly analysis of consumer perception on a wide range of issues. The pre-budget report highlighted that reduction in price of essentials is the biggest expectation from the 2023 budget. One of the major requests which comes out in this

Axis My India, a leading consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI), a monthly analysis of consumer perception on a wide range of issues.

Other countries this year and the expectation for 2023 is creation of more employment opportunities.