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Life is Good® x REEF to Seas the Day Together with New Collaboration News provided by Share this article Share this article BOSTON, May 19th, 2021 /PRNewswire/ -- Life is Good, the positive lifestyle and apparel brand, announced its partnership with REEF, an industry leader in beach and surf-inspired footwear. Just in time for warmer months ahead, this exciting collaboration celebrates fun, freedom, and the spirit of the beach. New collection from Life is Good x REEF The two brands, both f...

By Marc Chalufour Carol Cone has preached the value of social purpose for the better part of four decades. The name has changed—innovative leadership position was an early jargon-heavy phrase—but the concept has not: All stakeholders—employees, consumers, shareholders and society—benefit when a company focuses on more than profit, developing and promoting their reason for being in a way that benefits society. So, when the coronavirus pandemic upended virtually every sector of the econom...