What Makes an It Bag in the 2020s? Sustainability, of Course
To revist this article, visit My Profile, then View saved stories. It was 2009 when Mulberry introduced the Alexa bag, a soft, mid-sized leather satchel inspired by Alexa Chung’s “preppy hipster-meets-London scenester style.” It was an It bag for an It girl, snapped up by women around the world who aspired to her look. The £750 bag was so successful, in fact, that it was credited with carrying Mulberry through the recession. Within a few years, though, the Alexa began to dip in popularit...
Source: vogue.com