Giving B2B buyers the connected, consultative experience
Today’s B2B buying experience is broken. For the past several years, revenue teams at most B2B businesses have been operating under the assumption that every customer comes to the table fully prepared with a list of needs and use cases after having done their own research.
Robert Rose Consultative Experience Content Advisory The Drum B2b Hub Rand Purpose Edia Planning And Buying
Source: thedrum.com