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Keeping up with Gen Z: the changing face of luxury

Keeping up with Gen Z: the changing face of luxury
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A fifth of European textile waste could become new garments – but how do we get there?

Shannon Mercer | CEO | FibreTrace

Focused on fronting a new era of transparency, honesty and accountability, FibreTrace’s mission is to ensure that every member of the textile supply chain has the ability to take direct accountability to reduce the environmental impact of the global industry. In doing so, the company aims to ultimately provide the consumer the opportunity to choose a transparent and sustainable supply chain to follow and purchase from.

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