Page 50 - Consumer Behaviour News Today

More than half of tech-enthusiastic consumers see mobile apps and mobile pay as factors that would increase their spending.

Whether it is the right way of doing it is debatable. the largest survey of this was in new york and they found that it made very little difference. we do know that other initiatives where we have collaborated with the government years ago did manage to nudge people into healthier lifestyles, and if you look at a menu from 10—20 years ago compared to one today, we have managed to help shift consumer behaviour and lifestyle choices in a positive way, but certainly the timing of this administrat...

Happen but its inevitable it will over the coming months. flit happen but its inevitable it will over the coming months. of course, this comes — over the coming months. of course, this comes at _ over the coming months. of course, this comes at the _ over the coming months. of course, this comes at the end _ over the coming months. of course, this comes at the end of— over the coming months. of course, this comes at the end of a _ over the coming months. of course, this comes at the end of ...

Esben poulsson was speaking to my colleague aaron heslehurst who started by asking when crisis will begin to ease. it shows no immediate signs of getting better but you have to look at the bigger picture and in terms of shipping, the shipping part of the supply chain, there are new ships on order, about 60% of the existing wellfleet are now on order and over time they will deliver to market. —— world fleet. what we do not know is the demand side and it depends on consumer behaviour and parti...

There are only so many hours of light in the day. When should we enjoy them?

With 87% of new-vehicle buyers in Mexico researching different brands before buying a vehicle, the dealership experience plays an important role in building and maintain brand loyalty, according to the J.D. Power 2022 Mexico Sales Satisfaction Index (SSI) Study, SM released today.

Leading Public Relations and Integrated Communications Consulting firm, Chain Reactions Nigeria has rebranded and repositioned to become a digital-first platform and 24/7 solution house for governments and brands desirous of winning in Africa’s reputation economy.

India’s online beauty and personal care market has witnessed a boom due to a shift in consumers’ buying behaviour during the Covid-19 pandemic. The estimated number of online beauty shoppers by 2025 is expected to be over 122 million.

The consumer technology and durables sector faces massive challenges in 2022. After huge growth last year, it now sees a marked deceleration, exacerbated by inflationary pressures and geopolitical instability. And, as Covid-19’s grip eases, new lifestyle patterns emerge.

While influencer marketing has revolutionized the way that brands engage consumers, the B2B world has been slow to wake up to the possibilities of the creator economy. As part of The Drum’s Digital Transformation Festival, LinkedIn’s head of creator economy in EMEA and LATAM, Julien Wettstein, and The Drum B2B Award winner and strategy director of The Croc, Jack Trew, spoke to The Drum’s US reporter Kendra Clark about how that is changing.