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Hygiene, health & wellness remain key consumer concerns: Kantar report

Mumbai: Emerging from the pandemic, the Indian FMCD (Fast Moving Consumer Durables) market presents significant opportunities. While the pandemic caused much anxiety amongst consumers in general, there was a high demand in the FMCD health and wellness space, according to the latest Sustainability Report from Kantar. New-market segments such as air purifiers, ACs with
Sushmita Balasubramaniam Paru Minocha Fast Moving Consumer Durables Sustainability Report India Story Post Pandemic Consumer Attitudes

Crumbling cookies, brand purpose and bringing 'humanity back to marketing'

Brands need to be authentic, show up with purpose and invest in social and regenerative capitalism. And it’s up to the next generation of marketers to promote environmental, social and governance (ESG) in their brands, be that through digital marketing and local experiences at the grassroots.
Rupert Leigh Tesco Clubcard Jessica Mcgrogan Marketing Innovation Lab Huit Jean No Wash Club Inn Out

Digital Brand Fest 2022: How SMS and mobile marketing can accelerate brand growth

Mumbai: The digitally empowered consumers of today have more choices than ever before. As we enter into 2022 with new technologies propelling the digital transformation, several new age, as well as legacy brands, have jumped onto the digital bandwagon to up their marketing game, and retain connect with consumers.
Ahshad Jussawala Madhur Acharya Ritesh Ghosal Niraj Ruparel Jio Haptik Ahshad Jussawala Priya Patankar

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Montshires Annual Holiday Shopping Event Extends to One Week, with Museum Discounts and a Virtual Author Talk

During Shop, Save, Explore! , Museum Store visitors can shop a unique collection of science and nature-related products that include science kits, puzzles, games, ukuleles, art supplies, nature guides, art calendars, toys, books, journals, jewelry, and stocking stuffers.
United States Montshire Museum David Macaulay Marcos Stafne Montshire Business Partnership Children Book Guild Nonfiction Award

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