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The psychology of influence: why values are more important than you think

Values can be crucial in framing a brand’s priorities. Alan Gray, senior research psychologist at Tailify (whose research is available here), assesses psychologist Shalom Schwartz’s understanding of values and looks to influencers to consider the best ways in recognizing values.
Shalom Schwartz Professor Schwartz Influencer Marketing Ocial Media Marketing Consumer Behaviour

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Ad verification drives positive ROI: L'oreal, Carlton and United Breweries and Mediacom explain how

Topics such as brand safety and ad fraud has driven attention around ad verification tools but research now reveals using these tools can drive up to 287% ROI. The Drum speaks to brands and agencies about why these tools are driving impact on the bottom line.
New Zealand North Yorkshire United Kingdom Paul Waller Brewerie Hale Lyndall Campher

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