Niraj Ruparel News Today

Best Media Info: Experts emphasise that owing to the breakneck pace of technological advancements happening across the globe, the role of Chief Technology Officer, Chief Innovation Officer and Chief Digital Officer ha| In-depth News

IAA TechPulse explores digital transformations impact on advertising

Best Media Info: The event explored the impact of digital transformation on advertising and marketers with industry experts| Advertising News

Mumbai: The India Chapter of International Advertising Association (IAA) hosted its first-ever digital event, TechPulse, on April 27, 2023, at the Taj Santacruz in Mumbai. The event was a resounding success, bringing together industry veterans, thoug

Best Media Info: Speaking to BestMediaInfo.com, various industry players emphasised that the phygital platform was at an all-time high during the previous year with Big Tech focusing on the Metaverse, but in recent ti| Digital News

Best Media Info: As per the report, online audio users are more affluent than non-audio internet users based on NCCS A penetration (58% Vs 48%)| Marketing News

The metaverse is very nascent. It is where the Internet was in 2003. It will still be nascent for another three years. But the infrastructure that supports it is constantly growing. But everybody including Amazon Prime, Netflix, Sony are building on it. It allows various brands across categories from confectionery to BFSI to offer deeper, engaging consumer experiences.

Best Media Info: After seeing the final script produced by the program, Reynolds said that the results are "mildly terrifying but compelling"| Advertising News

Visuals play an important role in conversational marketing: Experts

Best Media Info: As QR codes continue to take the advertising world by storm through its creative usage in the modern technological arena, industry players emphasise how the practice of using QR codes in ads is gainin| Advertising News